Comments on: MyBlogLog, fake social proof? http://builtbydave.co.uk/2008/02/03/mybloglog-fake-social-proof/ The wireframe of a blog. Fri, 29 Aug 2008 06:32:36 +0000 http://wordpress.org/?v=2.5.1 By: Scott Rafer http://builtbydave.co.uk/2008/02/03/mybloglog-fake-social-proof/#comment-202 Scott Rafer Sat, 16 Feb 2008 17:20:42 +0000 http://builtbydave.co.uk/2008/02/03/mybloglog-fake-social-proof/#comment-202 Hi, I doubt it's secret, but I don't work there any more so I haven't dug in and figured it out. Hi,

I doubt it’s secret, but I don’t work there any more so I haven’t dug in and figured it out.

]]> By: Dave http://builtbydave.co.uk/2008/02/03/mybloglog-fake-social-proof/#comment-204 Dave Thu, 07 Feb 2008 19:11:55 +0000 http://builtbydave.co.uk/2008/02/03/mybloglog-fake-social-proof/#comment-204 Hi Scott, Thanks for commenting, everything you mention is interesting to know. I'll keep my eye out for the new API. Do you know how dedicated reader/casual passer-by is being calculated, or is that 'top secret'? Hi Scott,

Thanks for commenting, everything you mention is interesting to know.

I’ll keep my eye out for the new API. Do you know how dedicated reader/casual passer-by is being calculated, or is that ‘top secret’?

]]> By: Scott Rafer http://builtbydave.co.uk/2008/02/03/mybloglog-fake-social-proof/#comment-203 Scott Rafer Thu, 07 Feb 2008 16:28:56 +0000 http://builtbydave.co.uk/2008/02/03/mybloglog-fake-social-proof/#comment-203 Hi Dave, Interesting. I was on the MBL team when Y! bought it, and I've never heard the "fake social proof" slant before. I think it's a case of MBL growing beyond people's expectations. When we shipped the widget, we didn't expect there to be hundreds of thousands of them 12 months later. It changes the dynamic in a way we hadn't understood. At first people joined to get their faces on a specific few blogs. That we each now see them dozens of times a day shocks and flatters the old crew. The new API that MBL is shipping will help. It allows one to differentiate between dedicated readers, casual passers-by, etc. Loic LeMeur had asked for just that from the start, because his huge readership made him aware of these issues sooner than the rest of us. Hi Dave, Interesting. I was on the MBL team when Y! bought it, and I’ve never heard the “fake social proof” slant before. I think it’s a case of MBL growing beyond people’s expectations. When we shipped the widget, we didn’t expect there to be hundreds of thousands of them 12 months later. It changes the dynamic in a way we hadn’t understood. At first people joined to get their faces on a specific few blogs. That we each now see them dozens of times a day shocks and flatters the old crew.

The new API that MBL is shipping will help. It allows one to differentiate between dedicated readers, casual passers-by, etc. Loic LeMeur had asked for just that from the start, because his huge readership made him aware of these issues sooner than the rest of us.

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