Three steps of design process
July 9th, 2008 by Dave. No Comments »
Photo by Ribot
Last night at the £5 app event Ribot sponsored by providing beers. I took a photo on my iPhone as I really like these for a number of reasons by luckily Ribot put photos online(!) so I’ll use his. Apart from it being beer & it demonstrating their design process I was most taken by the change of value.
What once was a behavioral value (it got you drunk) was transformed through, and throughout their design efforts into a reflective value. This was obvious at the event by people’s interest in the ‘new iteration’ & even taking the covers off to take home as a souvenir.