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Google earlier this year filed a patent called Network Node Ad Targeting. Basically, it’s about finding the influencer in a social network & advertising with them, via (I assume) AdSense (… I’ll leave a Pistachio vs Google comment for another time!).

In February Google released their Social Graph API, and according to ReadWriteWeb the information they’re gathering is starting to surface. It’s extremely valuable information, just think of it in a context away from advertising, i.e. people search.

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